Friday, October 26, 2007

Friends, Romans, Countrymen...Lend Me Your Amygdalae

Just when you thought Democrats couldn't possibly get any weirder, along comes Dave Helfert to set you straight:
His memo...suggests a neurological explanation for Republican message success: By using emotional appeals and warning of dire threats, Republicans can trigger neurons called “amygdalae” in the temporal lobe, which is the seat of the “fight or flight” response in the brain.